A website drives high traffic, more engagement, and more conversions because of quality content. Content holds great importance and has a great effect on search engine optimization, meta title, meta description, backlink, social media, and online local directories.
Google recognizes and rewards quality content that answers the readers’ questions efficiently and effectively.
There are dozens of reasons that show the importance of high-quality content. But the main reason why quality content is important is Google considers quality as an important element. It is a clear strategic marketing approach that is focused on creating relevant and consistent content that clearly defines the audience.
The consumer won’t purchase a product from a brand that is poorly written, over personalized or content that is not mobile optimized. Writing quality content begins with the search intent.
Understanding what has brought the reader to the site is essential. Once a reader comes to the website, then sees for how long he would be there is another important factor.
To stick a reader on a website is an important quality factor. Website speed, working links, the reading level can improve the user’s experience and stick him to a website.
Google Panda Algorithm whose main aim is to check out the lower quality sites so that high-quality content reaches nearer to the search engine.
What type of content is considered as high quality?
Once upon a time, Google ranks content based on a few simple things. Now, the time has changed, and Google’s way of ranking also changes with time. Actually, it is not possible to wrap up quality content in a few points. Yet there are some elements that should keep in mind to boost the quality content: –
- Quality Content Should Be Informational
Quality content should be informational and answer the queries clearly and completely. This adds uniqueness and freshness to the content.
- Engaging and Entertaining
Content is highly qualified if it engages the reader and shares further with friends or in a group. If it is inspiring, it would get more and more share. Thus, will be available to thousands of readers.
- Uniqueness in Content
Google crawl all the content and find out what’s new and unique in the content to make it available to the reader. Copy content won’t work and will not earn status in Google’s eye.
- Provide Value
If content does not give knowledge to the reader or not add value then why would Google rank it? The best content provides a clear benefit to users.
- Optimized Content
Optimized content is that which includes targeted Keywords, Titles, Meta descriptions, and content. It has high-quality images that are optimized with alt text.
- Catchy Content
As the world of content is becoming more competitive, it is not just about publishing content but ensures that the content is relevant, high quality and attractive to the users.
- Focus Customer’s First Instead Selling the Product
Blog pages are not sale pages. It is just to answer the questions and generate interest in the products.
Create content that builds trust and relationships with the targeted audience. Later on, link to sale pages if the reader wants to learn more.
Things to avoid while writing high-quality content: –
- Do the articles have spellings, stylistic or factual errors?
- Does the article talk on both sides of the story?
- Is the website recognized with the subject area?
- Was the article written with care or it is carelessly and hastily produced?
- How high or how good the quality of the article or the website is?
Despite all the search engines like Bing, Yahoo, AOL, Google is still the dominant search engine and holds a great place to cater to a wider audience. According to Google the major focus while creating quality content is focus on what readers want, their desires rather than your own and hard work to put out the best.
As the world of content marketing is not easy to wrap up in few lines but if followed the above point this will make content more engaging and offer uniqueness in front of Google’s eye.